CropWorld Global, Amsterdam, October 2013

CropWorld Global, Amsterdam, October 2013

In 2013 CropWorld Global moved to Amsterdam for the first time.  Evolving into a peripatetic event risks the loss of those exhibitors just serving a “home” market but hopes to gain exhibitors serving multiple export markets and willing to follow the show to new locations each year.

Tomorrow The World showed loyalty to this sustainable crop production conference by using its expertise, both in developing export markets as well as event organisation, to promote a cost-effective, group exhibitor package to UK companies wishing to follow the event across the North Sea.

The result was our tried-and-tested, simple, in-line stand achieving an integrated look yet with individual company messages. For the first time Tomorrow The World also took a space on the group stand. This not only helped to facilitate footfall and meetings for the exhibiting companies, but also to engage with UK visitors to the show (many of whom had exhibited with us at London 2012) to gauge their interest in coming on board for future European editions – wherever this peripatetic show may land.