Chemspec Asia, Bangkok, September 2013
2013 saw the first edition of Chemspec Asia – a spin-out from the successful Chemspec Europe international exhibition for fine and speciality chemicals. Tomorrow the World acted on the interest of 4 UK companies who were at a level of exporting expertise to showcase their products and services to the ASEAN region.
Exhibiting at the first edition of any trade show, whether completely new or a spin-out edition of an already successful show, combines excitement at the prospect of new business with a concern that the show is too new to attract the visitor numbers you are used too. It was therefore important, especially for this long-haul market, to create a cost-effective group presence justifiable for market research purposes. The result was a simple in-line stand achieving an integrated look yet with individual company messages. A one-page advert, promoting the UK stand and its companies, was also created for publication in the show catalogue.