in-cosmetics, Hamburg, April 2014

in-cosmetics, Hamburg, April 2014

Working with the Chemical Industries Association we organised the UK pavilion at in-cosmetics 2014 in Hamburg (the home of Beiersdorf!). in-cosmetics is the leading global platform for personal care ingredients and a great event to showcase innovative cosmetics ingredients, services and technologies.

For small, innovative technology companies providing products and services to various end-industries, it is not possible to exhibit at all the key trade shows, especially when minimum stand space and expensive price-per-square-metre conditions exist.  Taking space on a shared stand, especially one promoted by the Chemical Industries Association and the chemicals team at the British Consulate-General, Dusseldorf, represented excellent value for money.

The result was a bright, open plan stand with an attractive, quintessentially British design that toned in with the colour scheme of the show. We fine-tuned the exhibitor messages to be relevant to the cosmetics and personal care industry and built in eye-catching images allowing passers-by to understand, at a glance, what each company was offering. Tomorrow The World was also present to make sure the stand-build ran smoothly as well as take enquiries and facilitate meetings for stand delegates during the show.