Making Pharmaceuticals, Birmingham, April 2015
2015 saw the 2nd edition of Making Pharmaceuticals, the only UK-based event bringing together all involved from the development life cycle through to successful commercial manufacturing of pharmaceuticals.
The organisers were keen to attract more UK exhibitors offering chemistries for pharmaceutical applications. Such chemistry-solutions companies feed into several industry applications, each with their own own key conferences and exhibitions, so we worked with 3 small companies to design a cost-effective, shared exhibitor presence that wouldn’t devour their marketing budgets.
The result was our tried-and-tested in-line stand, offering an integrated look yet incorporating individual company images. Our design was an eye-catching chemistry classroom from which we also handed out a homework sheet ensuring passers-by had fun, take-home information on the exhibiting companies. We made sure our delegates took advantage of the one-day exhibitor training workshop offered by the organisers in advance of the event. We also encouraged them to book exhibitor presentation pitches during the show.
Tomorrow The World was on site throughout to make sure the stand build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show.