in-cosmetics, Barcelona, April 2015
Once again, working with the UK Chemical Industries Association, we organised the UK pavilion at the 2015 Barcelona edition of in-cosmetics – the peripatetic and leading global platform for personal care ingredients and a great event to showcase innovative cosmetics ingredients, services and technologies.
For small, innovative technology companies providing products and services to various end-industries, it is not possible to exhibit at all the key trade shows, especially when minimum stand space and expensive price-per-square-metre conditions exist. Taking space on a shared UK pavilion represented excellent value for money, especially with promotion by the CIA and support from the wider Iberia chemicals team at the British Consulate-General, Barcelona and British Embassy, Lisbon.
The quintessentially British design from our 2014 stand in Hamburg received great feedback from delegates and visitors alike, so we carried this design forward to maximise brand recognition. This was particularly important due to our tight, in-line space allocation. The marketing messages and images were, of course, changed to reflect the 2015 exhibiting companies.
Tomorrow The World was on site throughout to make sure the stand-build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show. We also supported the UK Cosmetics Supply Chain welcome drinks reception. This added-value activity was a business-to-business networking event organised by UKTI Barcelona in association with the CIA and the Chemistry Growth Partnership, with additional support from Croda.