in-cosmetics Brasil, Sao Paulo, September 2014

in-cosmetics Brasil, Sao Paulo, September 2014

After our successful UK pavilion at in-cosmetics in Hamburg the show organisers announced the launch of in-cosmetics brasil in Sao Paulo for September 2014. Brazil is the 3rd largest consumer market for beauty products with Brazilian manufacturers importing most of the ingredients. Brazil is not, however, a market for novice exporters.

Exhibiting at the first edition of any trade show, whether completely new or a spin-out edition of an already successful show, combines excitement at the prospect of new business with a concern that the show is too new to attract the visitor numbers of more established shows.  It was therefore important, especially for this long-haul market, to create a cost-effective group presence justifiable for market research purposes.

Working with 4 UK companies  we delivered our traditional in-line stand but went for a quirky, cartoon-based, “welcome on board” design with the flight check-in desk acting as stand reception. This integrated look with individual company messages and eye-catching images achieved our goal of making passers-by stop, stare and then engage with stand delegates.  For this long-haul market we recommended flight choices and organised group accommodation. Exhibitor profiles were also translated into Brazilian Portuguese.

Tomorrow The World was on site to ensure the stand build ran smoothly and brokered in the support of Denise, from UKTI in Porto Alegre, to help remove language barriers for enquiries and facilitate and interpret at meetings during the show.