Chemistry in the Oil Industry Symposium, Manchester, November 2019

Chemistry in the Oil Industry Symposium, Manchester, November 2019

Once again, Tomorrow The World was appointed as full-service Secretariat for the sixteenth Chemistry in the Oil Industry Symposium – a biennial, international, 2-day technical symposium.

The client required a new, yet exciting venue so we swept Manchester for relevant and available spaces eventually settling on the prestigious, neo-gothic Whitworth Hall and Christie’s Bistro at the University of Manchester. Working with trusted partners we also introduced an attractive range of new items for sponsorship. These added value to the symposium delegates’ experience but also served as a legacy item after the event which sponsors appreciated.

As well as carrying out the usual activities of full-service Secretariat for this edition (see the 2017 edition write-up) we worked with the venue to film and create a promotional video to use as a marketing tool in the future.

This contract called upon our event management strengths, however, for this edition we relished the opportunity to bring in our creativity for new sponsorship and marketing collateral. The real highlight was seeing the client’s and delegates’ delight at the Whitworth Hall transformation from presentation and poster theatre to beautifully decorated Symposium dinner venue.

Queen’s Award for Enterprise, Knowsley, September 2018

Queen’s Award for Enterprise, Knowsley, September 2018

We were asked by a client to check their eligibility for the prestigious Queen’s Award for Enterprise: International Trade. The company was, indeed, eligible for the Outstanding Continuous Growth category as their international trade endeavours had resulted in continuous year on year growth, with no “dips”, in the last 6 years. The client then commissioned us to help put their success story into words. We interviewed the client in order to understand their history, products and services, trading and growth strategies and the importance of exporting to the company. Along with the financial information we then wrote compelling answers within the strict word count of each question on the application form.

Our client was delighted to receive the award, attending a Royal “winners” reception at Buckingham Palace, as well as hosting their own ceremony for company personnel, agents and distributors, in which the Queen’s Award crystal bowl was presented by the Lord-Lieutenant of Merseyside. The company proudly display the Queen’s Award emblem on their marketing materials, with customer-facing personnel also wearing emblem lapel badges to act as a mark of excellence and a real conversation opener when networking.

Commonwealth Day Celebration, Chester, March 2018

Commonwealth Day Celebration, Chester, March 2018

Our Director acts as International Trade Adviser for Warrington Chamber of Commerce & Industry. As part of the Commonwealth Day Celebration on March 19th the Chamber took part in the “How to Trade with the Commonwealth” event at Chester Racecourse. With time commitments focussed on preparing the many export documents for Chamber member shipments, Tricia was asked to represent them at the event. This also called for an updated banner to promote Chamber services to delegates attending from the Warrington & Vale area.

We worked with the Chamber on their marketing message, categorise their services into short bullet points, then worked with our design team for layout. The result was a generic pull-up banner which could be used at this and other events. We also helped to update their marketing pack.

The Commonwealth Day event included a visit by Prince Edward, Earl of Wessex, who attended not only to celebrate the day and launch the newly merged Merseyside and Cheshire Commonwealth Association, but also, with his supporting work to the Duke of Edinburgh Awards, to meet with local DofE award winners from Great Sankey High School, Warrington, who had placed third in the 2017 North of England DofE ‘Exporting Excellence’ pilot scheme.

Insight Visit, Kampala/Gulu, January 2018

Insight Visit, Kampala/Gulu, January 2018

Our Director travelled to Uganda focusing on three centres: the capital, Kampala, in the south, Kiryandongo in central Uganda, home to the Kiryandongo Refugee Settlement, and Gulu, in northern Uganda, the former epicentre of the Lord’s Resistance Army conflict.

As with our insight visit to Bosnia and Herzegovina, the journey once again confirmed the necessity of any prospective exporter to visit a country in order to check how written facts and statistics relate to the reality on the ground. Firstly, the sheer size of Uganda becomes evident. Whilst Uganda looks very small on the standard Mercator map projection of Africa it is approximately the size of the UK. With relatively poor transport infrastructure a company solely based in the south will not easily be able to serve the north.  The cultures and language between north and south, indeed throughout Uganda, are also different so take this into consideration.

Uganda is a beautiful country with diverse climates, natural resources, languages and cultures. It is a member of the Commonwealth as well as other regional economic groupings such as the Common Market for East and Southern Africa (COMESA) and East African Community (EAC). Read more about our insight visit in our blog Reflections from our First Visit to Uganda.

Chemistry in the Oil Industry Symposium, Manchester, November 2017

Chemistry in the Oil Industry Symposium, Manchester, November 2017

Project Type: Design, Event Organisation

Tomorrow The World was appointed Secretariat for the fifteenth Chemistry in the Oil Industry Symposium – a biennial, international, 2-day symposium.

In addition to organising and taking minutes for Committee meetings, duties included venue search; venue liaison to confirm layout, branding, AV and catering for the conference, cocktail reception and dinner; creation of a digital marketing campaign; acting as first point of contact for sponsors, exhibitors, delegates, oral and poster presentation authors; collation of abstracts, papers, Powerpoint presentations and posters; creation of printed proceedings and delegate pack material; online delegate registration; on-site first point of contact; invoicing and updating accounts for audit.

This contract called upon all of our event management strengths, demanding attention to detail yet a flexible approach, being pro-active as well as reactive to circumstances. Most of all it involved our ability to work under the pressure intrinsic in event organisation. We loved every minute of it!

Insight Visit, Sarajevo/Mostar, April 2017

Insight Visit, Sarajevo/Mostar, April 2017

It is easy to advise on doing business with a country using statistics and prescriptive export models, however, our insight visit to BiH underlined the imperative to visit a country to understand what is going on and whether reality reflects all that is written.  The Dayton Peace Agreement ended the war in BiH, yet the country still sees political division and, some would say, inertia. This is evident by the slow progress made with accession to the EU.

BiH imports almost twice as much as it exports and is still classed as transitioning into a free market economy (1).  Despite the above observation, at grass roots level the citizens of BiH are getting on with everyday life. Yes, there are language differences (consider using interpreters from the locality you are visiting) and yes, due to the lack of single economic space, there may be difficulties doing business across the entire country, however, for the more experienced and persistent exporter there are opportunities. UK companies looking for for further guidance should contact the DIT in-country team based at the British Embassy in Sarajevo.

BiH is a beautiful country. If it ever came off your list of travel destinations then you need to put if back on! For more information on our insight visit read our blog Ethical research in post-conflict environments: a visit to Bosnia and Herzegovina.

(1) US Commercial Service – Bosnia and Herzegovina (BiH) 2016 Country Commercial Guide 

Meet the Trade Officer, Daresbury, March 2017

Meet the Trade Officer, Daresbury, March 2017

Our Director worked with Chemicals Northwest to organise and host an afternoon of chemical company one-to-one meetings with UK-based and overseas staff from the Department for International Trade.

She liaised with all DIT staff to ensure availability and understand the areas of expertise on offer, then recruited relevant local companies interested in a 20 minute appointment with each officer for guidance on: practical approaches to market research, how DIT North West could assist in growing business overseas, national activity by DIT Chemicals Sector Group in London and help from the chemicals trade officers from DIT Düsseldorf and Barcelona on market entry or resolving current issues.

Despite a small hiccup in flights and having to set up Skype appointments with Barcelona the feedback from delegate companies was very positive with the sessions described as encouraging and providing real opportunities to grow business.

CropWorld Global, Amsterdam, October 2016

CropWorld Global, Amsterdam, October 2016

After a 2 year break the new management team of CropWorld Global were keen to engage with relevant companies to exhibit at the re-launch in Amsterdam. Tomorrow The World was appointed as the UK agent to recruit UK exhibitors.

For the benefit of many small companies, including University spin-outs, operating in the sustainable crop production arena, we negotiated with the organisers for cost-effective pods within a shared UK area. These pods, occupied by 7 of our 9 recruited companies, were greatly enhanced by the attractive stand frames and furniture allocated to all exhibitors.

We worked with companies needing design and print for graphics and brochure packs, chased up their exhibitor profiles and raised awareness of other deadlines, such as booking their innovation showcase presentations to gain further exposure. Tomorrow The World was on site to ensure the stand build for the UK delegates ran smoothly. We also hosted the UK area reception desk handling enquiries and facilitating meetings for delegates.  Our German language skills also came in useful to assist a UK delegate during a client meeting.

CPhI Worldwide, Madrid, October 2016

CPhI Worldwide, Madrid, October 2016

Our Director project managed plans for the UK stand for the Department for International Trade Chemicals Sector UK at CPhI Worldwide 2016, a peripatetic exhibition focused on pharmaceutical manufacturing, from ingredients to packaging.

The brief was to organise an information stand promoting UK capability in the chemicals and pharmaceutical industry.  With extremely tight timelines and budget we liaised with the show organiser to agree the stand space, layout and furniture, including AV. We worked closely with our designers and the GREAT brand team in London to create and agree graphics panels suitable for a shell scheme wall. We promoted the opportunity for UK companies, whether exhibiting at or just visiting the show, to submit short company information profiles for a back-wall screen presentation. A reception desk and touch-screen podium for stand visitors to search the UK online chemicals directory was also required.

The result was an in-line stand with a backdrop of the London skyline for instant recognition of the UK. We created a 32-slide loop presentation featuring 21 UK company profiles interspersed with DIT-approved images and key facts about industry-relevant UK capability. Graphics for the reception desk and a screensaver for the online directory were also created.

Open to Export Awards, Liverpool, June 2016

Open to Export Awards, Liverpool, June 2016

Our client wished to enter the Open to Export International Business Awards with the chance of winning £3,000 towards implementing future export plans. We guided the client through the online application form which generated an export action plan. This plan was then  judged by an expert panel organised by the Institute of Export and International Trade.

Our client was delighted to be selected as one of 10 finalists out of 400 applicants.  and was required to pitch their export plan, and how they would utilise the prize money, to a separate judging panel during an open forum at the International Festival of Business in Liverpool. We coached our client on the pitch as well as presentation skills. Although our client was not proclaimed the overall winner, the opportunity to present to an expert panel, in front of business leaders, was a very useful experience. As a finalist they also won a year’s free small business membership with the Institute of Export and International Trade.