Chemistry in the Oil Industry Symposium, Manchester, November 2019

Chemistry in the Oil Industry Symposium, Manchester, November 2019

Once again, Tomorrow The World was appointed as full-service Secretariat for the sixteenth Chemistry in the Oil Industry Symposium – a biennial, international, 2-day technical symposium.

The client required a new, yet exciting venue so we swept Manchester for relevant and available spaces eventually settling on the prestigious, neo-gothic Whitworth Hall and Christie’s Bistro at the University of Manchester. Working with trusted partners we also introduced an attractive range of new items for sponsorship. These added value to the symposium delegates’ experience but also served as a legacy item after the event which sponsors appreciated.

As well as carrying out the usual activities of full-service Secretariat for this edition (see the 2017 edition write-up) we worked with the venue to film and create a promotional video to use as a marketing tool in the future.

This contract called upon our event management strengths, however, for this edition we relished the opportunity to bring in our creativity for new sponsorship and marketing collateral. The real highlight was seeing the client’s and delegates’ delight at the Whitworth Hall transformation from presentation and poster theatre to beautifully decorated Symposium dinner venue.

Queen’s Award for Enterprise, Knowsley, September 2018

Queen’s Award for Enterprise, Knowsley, September 2018

We were asked by a client to check their eligibility for the prestigious Queen’s Award for Enterprise: International Trade. The company was, indeed, eligible for the Outstanding Continuous Growth category as their international trade endeavours had resulted in continuous year on year growth, with no “dips”, in the last 6 years. The client then commissioned us to help put their success story into words. We interviewed the client in order to understand their history, products and services, trading and growth strategies and the importance of exporting to the company. Along with the financial information we then wrote compelling answers within the strict word count of each question on the application form.

Our client was delighted to receive the award, attending a Royal “winners” reception at Buckingham Palace, as well as hosting their own ceremony for company personnel, agents and distributors, in which the Queen’s Award crystal bowl was presented by the Lord-Lieutenant of Merseyside. The company proudly display the Queen’s Award emblem on their marketing materials, with customer-facing personnel also wearing emblem lapel badges to act as a mark of excellence and a real conversation opener when networking.

Commonwealth Day Celebration, Chester, March 2018

Commonwealth Day Celebration, Chester, March 2018

Our Director acts as International Trade Adviser for Warrington Chamber of Commerce & Industry. As part of the Commonwealth Day Celebration on March 19th the Chamber took part in the “How to Trade with the Commonwealth” event at Chester Racecourse. With time commitments focussed on preparing the many export documents for Chamber member shipments, Tricia was asked to represent them at the event. This also called for an updated banner to promote Chamber services to delegates attending from the Warrington & Vale area.

We worked with the Chamber on their marketing message, categorise their services into short bullet points, then worked with our design team for layout. The result was a generic pull-up banner which could be used at this and other events. We also helped to update their marketing pack.

The Commonwealth Day event included a visit by Prince Edward, Earl of Wessex, who attended not only to celebrate the day and launch the newly merged Merseyside and Cheshire Commonwealth Association, but also, with his supporting work to the Duke of Edinburgh Awards, to meet with local DofE award winners from Great Sankey High School, Warrington, who had placed third in the 2017 North of England DofE ‘Exporting Excellence’ pilot scheme.

CropWorld Global, Amsterdam, October 2016

CropWorld Global, Amsterdam, October 2016

After a 2 year break the new management team of CropWorld Global were keen to engage with relevant companies to exhibit at the re-launch in Amsterdam. Tomorrow The World was appointed as the UK agent to recruit UK exhibitors.

For the benefit of many small companies, including University spin-outs, operating in the sustainable crop production arena, we negotiated with the organisers for cost-effective pods within a shared UK area. These pods, occupied by 7 of our 9 recruited companies, were greatly enhanced by the attractive stand frames and furniture allocated to all exhibitors.

We worked with companies needing design and print for graphics and brochure packs, chased up their exhibitor profiles and raised awareness of other deadlines, such as booking their innovation showcase presentations to gain further exposure. Tomorrow The World was on site to ensure the stand build for the UK delegates ran smoothly. We also hosted the UK area reception desk handling enquiries and facilitating meetings for delegates.  Our German language skills also came in useful to assist a UK delegate during a client meeting.

CPhI Worldwide, Madrid, October 2016

CPhI Worldwide, Madrid, October 2016

Our Director project managed plans for the UK stand for the Department for International Trade Chemicals Sector UK at CPhI Worldwide 2016, a peripatetic exhibition focused on pharmaceutical manufacturing, from ingredients to packaging.

The brief was to organise an information stand promoting UK capability in the chemicals and pharmaceutical industry.  With extremely tight timelines and budget we liaised with the show organiser to agree the stand space, layout and furniture, including AV. We worked closely with our designers and the GREAT brand team in London to create and agree graphics panels suitable for a shell scheme wall. We promoted the opportunity for UK companies, whether exhibiting at or just visiting the show, to submit short company information profiles for a back-wall screen presentation. A reception desk and touch-screen podium for stand visitors to search the UK online chemicals directory was also required.

The result was an in-line stand with a backdrop of the London skyline for instant recognition of the UK. We created a 32-slide loop presentation featuring 21 UK company profiles interspersed with DIT-approved images and key facts about industry-relevant UK capability. Graphics for the reception desk and a screensaver for the online directory were also created.

Open to Export Awards, Liverpool, June 2016

Open to Export Awards, Liverpool, June 2016

Our client wished to enter the Open to Export International Business Awards with the chance of winning £3,000 towards implementing future export plans. We guided the client through the online application form which generated an export action plan. This plan was then  judged by an expert panel organised by the Institute of Export and International Trade.

Our client was delighted to be selected as one of 10 finalists out of 400 applicants.  and was required to pitch their export plan, and how they would utilise the prize money, to a separate judging panel during an open forum at the International Festival of Business in Liverpool. We coached our client on the pitch as well as presentation skills. Although our client was not proclaimed the overall winner, the opportunity to present to an expert panel, in front of business leaders, was a very useful experience. As a finalist they also won a year’s free small business membership with the Institute of Export and International Trade.

IFB2016, Liverpool, June 2016

IFB2016, Liverpool, June 2016

For Manufacturing Week at the 2016 International Festival for Business in Liverpool our client required assistance in designing their message and stand graphics for a small 4m² booth. They also required help on the stand during the week.

The client has a long list of capabilities and service offerings so we collated everything into three main categories. Three panels were designed, each with headers in large font to attract interested parties from afar. Once closer, we made sure each bullet point was short and potent to retain interest and promote further discussion. A panel giving an overview of the company was also created.

For the stand assistance, whilst we are specialists in events and exhibitions, we were also experienced in the client’s industry. Responsibilities were to be there, bright and breezy, each day; maintain stand tidiness; engage with passers-by; take enquiries when the client was occupied in meetings and organise the many business cards taken so the client could decide what level of follow-up was required.

in-cosmetics, Paris, April 2016

in-cosmetics, Paris, April 2016

For the third year running Tomorrow The World assisted companies wishing to exhibit at in-cosmetics with focused marketing messages and attention-grabbing graphics for their stands.

One client needed a big message packed into a small poster for their “first-time exhibitor” pod. We worked on an eye-catching design to ensure passers-by instantly recognised the product application. As visitors moved closer, the simple, bullet-point text covering the features and benefits of the product ensured engagement in dialogue to find out more.

The client was extremely pleased with the design and we have reproduced it in various shapes and sizes for them for use at other events – including a table cloth for a product display!

SupDeco, Costa Rica, October 2015

SupDeco, Costa Rica, October 2015

We worked with our client to guide them on the most cost-effective exhibition displays for their contemporary microcement, micromortar and micrometallic surfaces. The displays needed to attract interest from both commercial and residential customers and be suitable for use on formal exhibition stands as well as in-store promotions. The displays were for the market in Costa Rica!

We advised on a 3 x 2 curved pop-up with a counter, plus 2 x pull-ups. The main pop-up could be used when larger spaces were available. Each of the 2 pull-ups had separate messages (one commercial, one residential) to be used in combination with or separate to the main pop-up. The counter, with a stylish graphic, could be used in all situations and its dual-use as a wheelie bin allowed easy transport and protection of the display materials..

We worked with our design team to create an attractive design for all the graphic panels. We incorporated the pebble element of the surfaces as the image for all the bullet point texts – a touch our client loved! We also worked with the display manufacturers to organise the production and delivery of the stand.

Making Pharmaceuticals, Birmingham, April 2015

Making Pharmaceuticals, Birmingham, April 2015

2015 saw the 2nd edition of Making Pharmaceuticals, the only UK-based event bringing together all involved from the development life cycle through to successful commercial manufacturing of pharmaceuticals.

The organisers were keen to attract more UK exhibitors offering chemistries for pharmaceutical applications. Such chemistry-solutions companies feed into several industry applications, each with their own own key conferences and exhibitions, so we worked with 3 small companies to design a cost-effective, shared exhibitor presence that wouldn’t devour their marketing budgets.

The result was our tried-and-tested in-line stand, offering an integrated look yet incorporating individual company images. Our design was an eye-catching chemistry classroom from which we also handed out a homework sheet ensuring passers-by had fun, take-home information on the exhibiting companies. We made sure our delegates took advantage of the one-day exhibitor training workshop offered by the organisers in advance of the event. We also encouraged them to book exhibitor presentation pitches during the show.

Tomorrow The World was on site throughout to make sure the stand build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show.