Chemistry in the Oil Industry Symposium, Manchester, November 2019

Chemistry in the Oil Industry Symposium, Manchester, November 2019

Once again, Tomorrow The World was appointed as full-service Secretariat for the sixteenth Chemistry in the Oil Industry Symposium – a biennial, international, 2-day technical symposium.

The client required a new, yet exciting venue so we swept Manchester for relevant and available spaces eventually settling on the prestigious, neo-gothic Whitworth Hall and Christie’s Bistro at the University of Manchester. Working with trusted partners we also introduced an attractive range of new items for sponsorship. These added value to the symposium delegates’ experience but also served as a legacy item after the event which sponsors appreciated.

As well as carrying out the usual activities of full-service Secretariat for this edition (see the 2017 edition write-up) we worked with the venue to film and create a promotional video to use as a marketing tool in the future.

This contract called upon our event management strengths, however, for this edition we relished the opportunity to bring in our creativity for new sponsorship and marketing collateral. The real highlight was seeing the client’s and delegates’ delight at the Whitworth Hall transformation from presentation and poster theatre to beautifully decorated Symposium dinner venue.

Chemistry in the Oil Industry Symposium, Manchester, November 2017

Chemistry in the Oil Industry Symposium, Manchester, November 2017

Project Type: Design, Event Organisation

Tomorrow The World was appointed Secretariat for the fifteenth Chemistry in the Oil Industry Symposium – a biennial, international, 2-day symposium.

In addition to organising and taking minutes for Committee meetings, duties included venue search; venue liaison to confirm layout, branding, AV and catering for the conference, cocktail reception and dinner; creation of a digital marketing campaign; acting as first point of contact for sponsors, exhibitors, delegates, oral and poster presentation authors; collation of abstracts, papers, Powerpoint presentations and posters; creation of printed proceedings and delegate pack material; online delegate registration; on-site first point of contact; invoicing and updating accounts for audit.

This contract called upon all of our event management strengths, demanding attention to detail yet a flexible approach, being pro-active as well as reactive to circumstances. Most of all it involved our ability to work under the pressure intrinsic in event organisation. We loved every minute of it!

Meet the Trade Officer, Daresbury, March 2017

Meet the Trade Officer, Daresbury, March 2017

Our Director worked with Chemicals Northwest to organise and host an afternoon of chemical company one-to-one meetings with UK-based and overseas staff from the Department for International Trade.

She liaised with all DIT staff to ensure availability and understand the areas of expertise on offer, then recruited relevant local companies interested in a 20 minute appointment with each officer for guidance on: practical approaches to market research, how DIT North West could assist in growing business overseas, national activity by DIT Chemicals Sector Group in London and help from the chemicals trade officers from DIT Düsseldorf and Barcelona on market entry or resolving current issues.

Despite a small hiccup in flights and having to set up Skype appointments with Barcelona the feedback from delegate companies was very positive with the sessions described as encouraging and providing real opportunities to grow business.

CropWorld Global, Amsterdam, October 2016

CropWorld Global, Amsterdam, October 2016

After a 2 year break the new management team of CropWorld Global were keen to engage with relevant companies to exhibit at the re-launch in Amsterdam. Tomorrow The World was appointed as the UK agent to recruit UK exhibitors.

For the benefit of many small companies, including University spin-outs, operating in the sustainable crop production arena, we negotiated with the organisers for cost-effective pods within a shared UK area. These pods, occupied by 7 of our 9 recruited companies, were greatly enhanced by the attractive stand frames and furniture allocated to all exhibitors.

We worked with companies needing design and print for graphics and brochure packs, chased up their exhibitor profiles and raised awareness of other deadlines, such as booking their innovation showcase presentations to gain further exposure. Tomorrow The World was on site to ensure the stand build for the UK delegates ran smoothly. We also hosted the UK area reception desk handling enquiries and facilitating meetings for delegates.  Our German language skills also came in useful to assist a UK delegate during a client meeting.

Making Pharmaceuticals, Birmingham, April 2015

Making Pharmaceuticals, Birmingham, April 2015

2015 saw the 2nd edition of Making Pharmaceuticals, the only UK-based event bringing together all involved from the development life cycle through to successful commercial manufacturing of pharmaceuticals.

The organisers were keen to attract more UK exhibitors offering chemistries for pharmaceutical applications. Such chemistry-solutions companies feed into several industry applications, each with their own own key conferences and exhibitions, so we worked with 3 small companies to design a cost-effective, shared exhibitor presence that wouldn’t devour their marketing budgets.

The result was our tried-and-tested in-line stand, offering an integrated look yet incorporating individual company images. Our design was an eye-catching chemistry classroom from which we also handed out a homework sheet ensuring passers-by had fun, take-home information on the exhibiting companies. We made sure our delegates took advantage of the one-day exhibitor training workshop offered by the organisers in advance of the event. We also encouraged them to book exhibitor presentation pitches during the show.

Tomorrow The World was on site throughout to make sure the stand build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show.

in-cosmetics, Barcelona, April 2015

in-cosmetics, Barcelona, April 2015

Once again, working with the UK Chemical Industries Association, we organised the UK pavilion at the 2015 Barcelona edition of  in-cosmetics – the peripatetic and leading global platform for personal care ingredients and a great event to showcase innovative cosmetics ingredients, services and technologies.

For small, innovative technology companies providing products and services to various end-industries, it is not possible to exhibit at all the key trade shows, especially when minimum stand space and expensive price-per-square-metre conditions exist.  Taking space on a shared UK pavilion represented excellent value for money, especially with promotion by the CIA and support from the wider Iberia chemicals team at the British Consulate-General, Barcelona and British Embassy, Lisbon.

The quintessentially British design from our 2014 stand in Hamburg received great feedback from delegates and visitors alike, so we carried this design forward to maximise brand recognition. This was particularly important due to our tight, in-line space allocation. The marketing messages and images were, of course, changed to reflect the 2015 exhibiting companies.

Tomorrow The World was on site throughout to make sure the stand-build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show. We also supported the UK Cosmetics Supply Chain welcome drinks reception. This added-value activity was a business-to-business networking event organised by UKTI Barcelona in association with the CIA and the Chemistry Growth Partnership, with additional support from Croda.

in-cosmetics Brasil, Sao Paulo, September 2014

in-cosmetics Brasil, Sao Paulo, September 2014

After our successful UK pavilion at in-cosmetics in Hamburg the show organisers announced the launch of in-cosmetics brasil in Sao Paulo for September 2014. Brazil is the 3rd largest consumer market for beauty products with Brazilian manufacturers importing most of the ingredients. Brazil is not, however, a market for novice exporters.

Exhibiting at the first edition of any trade show, whether completely new or a spin-out edition of an already successful show, combines excitement at the prospect of new business with a concern that the show is too new to attract the visitor numbers of more established shows.  It was therefore important, especially for this long-haul market, to create a cost-effective group presence justifiable for market research purposes.

Working with 4 UK companies  we delivered our traditional in-line stand but went for a quirky, cartoon-based, “welcome on board” design with the flight check-in desk acting as stand reception. This integrated look with individual company messages and eye-catching images achieved our goal of making passers-by stop, stare and then engage with stand delegates.  For this long-haul market we recommended flight choices and organised group accommodation. Exhibitor profiles were also translated into Brazilian Portuguese.

Tomorrow The World was on site to ensure the stand build ran smoothly and brokered in the support of Denise, from UKTI in Porto Alegre, to help remove language barriers for enquiries and facilitate and interpret at meetings during the show.

 

Chemspec India, Mumbai, April 2014

Chemspec India, Mumbai, April 2014

For 2014, the 10th anniversary of the show, the Chemspec India team were keen to attract UK exhibitors offering services as well as innovative products and technologies to Indian chemical manufacturers.

We worked with 3 small UK companies, who were new-to-show and new to the Indian market, to create a cost-effective exhibitor package enabling them to research the potential interest from the Indian market whilst enjoying additional, profile-enhancing promotion as part of a UK exhibition stand.  We delivered our tried-and-tested, in-line stand with an integrated look yet individual company messages. Additionally, we assisted with their travel, accommodation and visa requirements. Tomorrow The World was also on site to ensure the stand build ran smoothly and to take enquiries and facilitate meetings for stand delegates during the show.

in-cosmetics, Hamburg, April 2014

in-cosmetics, Hamburg, April 2014

Working with the Chemical Industries Association we organised the UK pavilion at in-cosmetics 2014 in Hamburg (the home of Beiersdorf!). in-cosmetics is the leading global platform for personal care ingredients and a great event to showcase innovative cosmetics ingredients, services and technologies.

For small, innovative technology companies providing products and services to various end-industries, it is not possible to exhibit at all the key trade shows, especially when minimum stand space and expensive price-per-square-metre conditions exist.  Taking space on a shared stand, especially one promoted by the Chemical Industries Association and the chemicals team at the British Consulate-General, Dusseldorf, represented excellent value for money.

The result was a bright, open plan stand with an attractive, quintessentially British design that toned in with the colour scheme of the show. We fine-tuned the exhibitor messages to be relevant to the cosmetics and personal care industry and built in eye-catching images allowing passers-by to understand, at a glance, what each company was offering. Tomorrow The World was also present to make sure the stand-build ran smoothly as well as take enquiries and facilitate meetings for stand delegates during the show.

CropWorld Global, Amsterdam, October 2013

CropWorld Global, Amsterdam, October 2013

In 2013 CropWorld Global moved to Amsterdam for the first time.  Evolving into a peripatetic event risks the loss of those exhibitors just serving a “home” market but hopes to gain exhibitors serving multiple export markets and willing to follow the show to new locations each year.

Tomorrow The World showed loyalty to this sustainable crop production conference by using its expertise, both in developing export markets as well as event organisation, to promote a cost-effective, group exhibitor package to UK companies wishing to follow the event across the North Sea.

The result was our tried-and-tested, simple, in-line stand achieving an integrated look yet with individual company messages. For the first time Tomorrow The World also took a space on the group stand. This not only helped to facilitate footfall and meetings for the exhibiting companies, but also to engage with UK visitors to the show (many of whom had exhibited with us at London 2012) to gauge their interest in coming on board for future European editions – wherever this peripatetic show may land.