More about our Projects
Queen’s Award for Enterprise, Knowsley, September 2018
We were asked by a client to check their eligibility for the prestigious Queen’s Award for Enterprise: International Trade. The company was, indeed, eligible for the Outstanding Continuous Growth category as their international trade endeavours had resulted in continuous year on year growth, with no “dips”, in the last 6 years. The client then commissioned us to help put their success story into words. We interviewed the client in order to understand their history, products and services, trading and growth strategies and the importance of exporting to the company. Along with the financial information we then wrote compelling answers within the strict word count of each question on the application form.
Our client was delighted to receive the award, attending a Royal “winners” reception at Buckingham Palace, as well as hosting their own ceremony for company personnel, agents and distributors, in which the Queen’s Award crystal bowl was presented by the Lord-Lieutenant of Merseyside. The company proudly display the Queen’s Award emblem on their marketing materials, with customer-facing personnel also wearing emblem lapel badges to act as a mark of excellence and a real conversation opener when networking.
Commonwealth Day Celebration, Chester, March 2018
Our Director acts as International Trade Adviser for Warrington Chamber of Commerce & Industry. As part of the Commonwealth Day Celebration on March 19th the Chamber took part in the “How to Trade with the Commonwealth” event at Chester Racecourse. With time commitments focussed on preparing the many export documents for Chamber member shipments, Tricia was asked to represent them at the event. This also called for an updated banner to promote Chamber services to delegates attending from the Warrington & Vale area.
We worked with the Chamber on their marketing message, categorise their services into short bullet points, then worked with our design team for layout. The result was a generic pull-up banner which could be used at this and other events. We also helped to update their marketing pack.
The Commonwealth Day event included a visit by Prince Edward, Earl of Wessex, who attended not only to celebrate the day and launch the newly merged Merseyside and Cheshire Commonwealth Association, but also, with his supporting work to the Duke of Edinburgh Awards, to meet with local DofE award winners from Great Sankey High School, Warrington, who had placed third in the 2017 North of England DofE ‘Exporting Excellence’ pilot scheme.
Insight Visit, Kampala/Gulu, January 2018
Our Director travelled to Uganda focusing on three centres: the capital, Kampala, in the south, Kiryandongo in central Uganda, home to the Kiryandongo Refugee Settlement, and Gulu, in northern Uganda, the former epicentre of the Lord’s Resistance Army conflict.
As with our insight visit to Bosnia and Herzegovina, the journey once again confirmed the necessity of any prospective exporter to visit a country in order to check how written facts and statistics relate to the reality on the ground. Firstly, the sheer size of Uganda becomes evident. Whilst Uganda looks very small on the standard Mercator map projection of Africa it is approximately the size of the UK. With relatively poor transport infrastructure a company solely based in the south will not easily be able to serve the north. The cultures and language between north and south, indeed throughout Uganda, are also different so take this into consideration.
Uganda is a beautiful country with diverse climates, natural resources, languages and cultures. It is a member of the Commonwealth as well as other regional economic groupings such as the Common Market for East and Southern Africa (COMESA) and East African Community (EAC). Read more about our insight visit in our blog Reflections from our First Visit to Uganda.
Chemistry in the Oil Industry Symposium, Manchester, November 2017
Tomorrow The World was appointed Secretariat for the fifteenth Chemistry in the Oil Industry Symposium – a biennial, international, 2-day symposium.
In addition to organising and taking minutes for Committee meetings, duties included venue search; venue liaison to confirm layout, branding, AV and catering for the conference, cocktail reception and dinner; creation of a digital marketing campaign; acting as first point of contact for sponsors, exhibitors, delegates, oral and poster presentation authors; collation of abstracts, papers, Powerpoint presentations and posters; creation of printed proceedings and delegate pack material; online delegate registration; on-site first point of contact; invoicing and updating accounts for audit.
This contract called upon all of our event management strengths, demanding attention to detail yet a flexible approach, being pro-active as well as reactive to circumstances. Most of all it involved our ability to work under the pressure intrinsic in event organisation. We loved every minute of it!
Insight Visit, Sarajevo/Mostar, April 2017
It is easy to advise on doing business with a country using statistics and prescriptive export models, however, our insight visit to BiH underlined the imperative to visit a country to understand what is going on and whether reality reflects all that is written. The Dayton Peace Agreement ended the war in BiH, yet the country still sees political division and, some would say, inertia. This is evident by the slow progress made with accession to the EU.
BiH imports almost twice as much as it exports and is still classed as transitioning into a free market economy (1). Despite the above observation, at grass roots level the citizens of BiH are getting on with everyday life. Yes, there are language differences (consider using interpreters from the locality you are visiting) and yes, due to the lack of single economic space, there may be difficulties doing business across the entire country, however, for the more experienced and persistent exporter there are opportunities. UK companies looking for for further guidance should contact the DIT in-country team based at the British Embassy in Sarajevo.
BiH is a beautiful country. If it ever came off your list of travel destinations then you need to put if back on! For more information on our insight visit read our blog Ethical research in post-conflict environments: a visit to Bosnia and Herzegovina.
(1) US Commercial Service – Bosnia and Herzegovina (BiH) 2016 Country Commercial Guide
Meet the Trade Officer, Daresbury, March 2017
Our Director worked with Chemicals Northwest to organise and host an afternoon of chemical company one-to-one meetings with UK-based and overseas staff from the Department for International Trade.
She liaised with all DIT staff to ensure availability and understand the areas of expertise on offer, then recruited relevant local companies interested in a 20 minute appointment with each officer for guidance on: practical approaches to market research, how DIT North West could assist in growing business overseas, national activity by DIT Chemicals Sector Group in London and help from the chemicals trade officers from DIT Düsseldorf and Barcelona on market entry or resolving current issues.
Despite a small hiccup in flights and having to set up Skype appointments with Barcelona the feedback from delegate companies was very positive with the sessions described as encouraging and providing real opportunities to grow business.
CropWorld Global, Amsterdam, October 2016
After a 2 year break the new management team of CropWorld Global were keen to engage with relevant companies to exhibit at the re-launch in Amsterdam. Tomorrow The World was appointed as the UK agent to recruit UK exhibitors.
For the benefit of many small companies, including University spin-outs, operating in the sustainable crop production arena, we negotiated with the organisers for cost-effective pods within a shared UK area. These pods, occupied by 7 of our 9 recruited companies, were greatly enhanced by the attractive stand frames and furniture allocated to all exhibitors.
We worked with companies needing design and print for graphics and brochure packs, chased up their exhibitor profiles and raised awareness of other deadlines, such as booking their innovation showcase presentations to gain further exposure. Tomorrow The World was on site to ensure the stand build for the UK delegates ran smoothly. We also hosted the UK area reception desk handling enquiries and facilitating meetings for delegates. Our German language skills also came in useful to assist a UK delegate during a client meeting.
CPhI Worldwide, Madrid, October 2016
Our Director project managed plans for the UK stand for the Department for International Trade Chemicals Sector UK at CPhI Worldwide 2016, a peripatetic exhibition focused on pharmaceutical manufacturing, from ingredients to packaging.
The brief was to organise an information stand promoting UK capability in the chemicals and pharmaceutical industry. With extremely tight timelines and budget we liaised with the show organiser to agree the stand space, layout and furniture, including AV. We worked closely with our designers and the GREAT brand team in London to create and agree graphics panels suitable for a shell scheme wall. We promoted the opportunity for UK companies, whether exhibiting at or just visiting the show, to submit short company information profiles for a back-wall screen presentation. A reception desk and touch-screen podium for stand visitors to search the UK online chemicals directory was also required.
The result was an in-line stand with a backdrop of the London skyline for instant recognition of the UK. We created a 32-slide loop presentation featuring 21 UK company profiles interspersed with DIT-approved images and key facts about industry-relevant UK capability. Graphics for the reception desk and a screensaver for the online directory were also created.
Open to Export Awards, Liverpool, June 2016
Our client wished to enter the Open to Export International Business Awards with the chance of winning £3,000 towards implementing future export plans. We guided the client through the online application form which generated an export action plan. This plan was then judged by an expert panel organised by the Institute of Export and International Trade.
Our client was delighted to be selected as one of 10 finalists out of 400 applicants. and was required to pitch their export plan, and how they would utilise the prize money, to a separate judging panel during an open forum at the International Festival of Business in Liverpool. We coached our client on the pitch as well as presentation skills. Although our client was not proclaimed the overall winner, the opportunity to present to an expert panel, in front of business leaders, was a very useful experience. As a finalist they also won a year’s free small business membership with the Institute of Export and International Trade.
IFB2016, Liverpool, June 2016
For Manufacturing Week at the 2016 International Festival for Business in Liverpool our client required assistance in designing their message and stand graphics for a small 4m² booth. They also required help on the stand during the week.
The client has a long list of capabilities and service offerings so we collated everything into three main categories. Three panels were designed, each with headers in large font to attract interested parties from afar. Once closer, we made sure each bullet point was short and potent to retain interest and promote further discussion. A panel giving an overview of the company was also created.
For the stand assistance, whilst we are specialists in events and exhibitions, we were also experienced in the client’s industry. Responsibilities were to be there, bright and breezy, each day; maintain stand tidiness; engage with passers-by; take enquiries when the client was occupied in meetings and organise the many business cards taken so the client could decide what level of follow-up was required.
in-cosmetics, Paris, April 2016
For the third year running Tomorrow The World assisted companies wishing to exhibit at in-cosmetics with focused marketing messages and attention-grabbing graphics for their stands.
One client needed a big message packed into a small poster for their “first-time exhibitor” pod. We worked on an eye-catching design to ensure passers-by instantly recognised the product application. As visitors moved closer, the simple, bullet-point text covering the features and benefits of the product ensured engagement in dialogue to find out more.
The client was extremely pleased with the design and we have reproduced it in various shapes and sizes for them for use at other events – including a table cloth for a product display!
SupDeco, Costa Rica, October 2015
We worked with our client to guide them on the most cost-effective exhibition displays for their contemporary microcement, micromortar and micrometallic surfaces. The displays needed to attract interest from both commercial and residential customers and be suitable for use on formal exhibition stands as well as in-store promotions. The displays were for the market in Costa Rica!
We advised on a 3 x 2 curved pop-up with a counter, plus 2 x pull-ups. The main pop-up could be used when larger spaces were available. Each of the 2 pull-ups had separate messages (one commercial, one residential) to be used in combination with or separate to the main pop-up. The counter, with a stylish graphic, could be used in all situations and its dual-use as a wheelie bin allowed easy transport and protection of the display materials..
We worked with our design team to create an attractive design for all the graphic panels. We incorporated the pebble element of the surfaces as the image for all the bullet point texts – a touch our client loved! We also worked with the display manufacturers to organise the production and delivery of the stand.
Chemistry Means Business, London, May 2015
EnterprisePlus – Connect for Success is the RSC’s dedicated scheme for micro, small and medium-sized companies operating in the chemical science arena. It aims to provide the relevant tools to assist participating companies promote their business, recruit the right people and find the relevant connections, opportunities and resources needed to grow.
Tricia formed part of the first panel session on Funding – What’s out there?. She focused on services offered by UK Trade & Investment, complementing other panel speakers, such as the Knowledge Transfer Network, Enterprise Europe Network and Beauhurst, all advising on the process of raising various funds for chemical science start up and expanding businesses.
Whilst themed workshops continued Tricia moved over to the One-to-One Meetings with our Experts session, where she offered guidance to several companies on their international trade objectives or issues.
Making Pharmaceuticals, Birmingham, April 2015
2015 saw the 2nd edition of Making Pharmaceuticals, the only UK-based event bringing together all involved from the development life cycle through to successful commercial manufacturing of pharmaceuticals.
The organisers were keen to attract more UK exhibitors offering chemistries for pharmaceutical applications. Such chemistry-solutions companies feed into several industry applications, each with their own own key conferences and exhibitions, so we worked with 3 small companies to design a cost-effective, shared exhibitor presence that wouldn’t devour their marketing budgets.
The result was our tried-and-tested in-line stand, offering an integrated look yet incorporating individual company images. Our design was an eye-catching chemistry classroom from which we also handed out a homework sheet ensuring passers-by had fun, take-home information on the exhibiting companies. We made sure our delegates took advantage of the one-day exhibitor training workshop offered by the organisers in advance of the event. We also encouraged them to book exhibitor presentation pitches during the show.
Tomorrow The World was on site throughout to make sure the stand build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show.
in-cosmetics, Barcelona, April 2015
Once again, working with the UK Chemical Industries Association, we organised the UK pavilion at the 2015 Barcelona edition of in-cosmetics – the peripatetic and leading global platform for personal care ingredients and a great event to showcase innovative cosmetics ingredients, services and technologies.
For small, innovative technology companies providing products and services to various end-industries, it is not possible to exhibit at all the key trade shows, especially when minimum stand space and expensive price-per-square-metre conditions exist. Taking space on a shared UK pavilion represented excellent value for money, especially with promotion by the CIA and support from the wider Iberia chemicals team at the British Consulate-General, Barcelona and British Embassy, Lisbon.
The quintessentially British design from our 2014 stand in Hamburg received great feedback from delegates and visitors alike, so we carried this design forward to maximise brand recognition. This was particularly important due to our tight, in-line space allocation. The marketing messages and images were, of course, changed to reflect the 2015 exhibiting companies.
Tomorrow The World was on site throughout to make sure the stand-build ran smoothly and also to take enquiries and facilitate meetings for stand delegates during the show. We also supported the UK Cosmetics Supply Chain welcome drinks reception. This added-value activity was a business-to-business networking event organised by UKTI Barcelona in association with the CIA and the Chemistry Growth Partnership, with additional support from Croda.
in-cosmetics Brasil, Sao Paulo, September 2014
After our successful UK pavilion at in-cosmetics in Hamburg the show organisers announced the launch of in-cosmetics brasil in Sao Paulo for September 2014. Brazil is the 3rd largest consumer market for beauty products with Brazilian manufacturers importing most of the ingredients. Brazil is not, however, a market for novice exporters.
Exhibiting at the first edition of any trade show, whether completely new or a spin-out edition of an already successful show, combines excitement at the prospect of new business with a concern that the show is too new to attract the visitor numbers of more established shows. It was therefore important, especially for this long-haul market, to create a cost-effective group presence justifiable for market research purposes.
Working with 4 UK companies we delivered our traditional in-line stand but went for a quirky, cartoon-based, “welcome on board” design with the flight check-in desk acting as stand reception. This integrated look with individual company messages and eye-catching images achieved our goal of making passers-by stop, stare and then engage with stand delegates. For this long-haul market we recommended flight choices and organised group accommodation. Exhibitor profiles were also translated into Brazilian Portuguese.
Tomorrow The World was on site to ensure the stand build ran smoothly and brokered in the support of Denise, from UKTI in Porto Alegre, to help remove language barriers for enquiries and facilitate and interpret at meetings during the show.
Chester Women’s Network, June 2014
Our Director was invited to speak at the Chester Women’s Network organised by Ellis & Co Chartered Accountants and Business Advisers, Chester, in partnership with Natwest Bank. Tricia united with Journalist and PR Consultant Mary Murtagh to provide business and media advice.
Former Liverpool Echo journalist, Mary Murtagh, addressed an audience of 30 Chester businesses, giving valuable insight on writing the perfect press release to effectively capture free advertising space for your company. Delegates took away Mary’s Top Ten Tips for Press Releases primed to put fingers to keyboard and grab journalists’ attention for their captivating news story, rather than it ending up on the cutting room floor.
Tricia contributed to the “Inspirational Moments” slot sharing her own experience of breaking away from full time employment to set up her own business, Tomorrow The World, specialising in exhibitions and events.
NatWest’s Relationship Manager Johanna Holehouse commented: “Mary and Tricia both hosted a really engaging and inter-active presentation, helping to consolidate what the Chester Women’s Network was set up to achieve in the first place – to provide useful nuggets of advice that people can walk away with at the end of the session and think are worthwhile to their business.”
Chemspec India, Mumbai, April 2014
For 2014, the 10th anniversary of the show, the Chemspec India team were keen to attract UK exhibitors offering services as well as innovative products and technologies to Indian chemical manufacturers.
We worked with 3 small UK companies, who were new-to-show and new to the Indian market, to create a cost-effective exhibitor package enabling them to research the potential interest from the Indian market whilst enjoying additional, profile-enhancing promotion as part of a UK exhibition stand. We delivered our tried-and-tested, in-line stand with an integrated look yet individual company messages. Additionally, we assisted with their travel, accommodation and visa requirements. Tomorrow The World was also on site to ensure the stand build ran smoothly and to take enquiries and facilitate meetings for stand delegates during the show.
in-cosmetics, Hamburg, April 2014
Working with the Chemical Industries Association we organised the UK pavilion at in-cosmetics 2014 in Hamburg (the home of Beiersdorf!). in-cosmetics is the leading global platform for personal care ingredients and a great event to showcase innovative cosmetics ingredients, services and technologies.
For small, innovative technology companies providing products and services to various end-industries, it is not possible to exhibit at all the key trade shows, especially when minimum stand space and expensive price-per-square-metre conditions exist. Taking space on a shared stand, especially one promoted by the Chemical Industries Association and the chemicals team at the British Consulate-General, Dusseldorf, represented excellent value for money.
The result was a bright, open plan stand with an attractive, quintessentially British design that toned in with the colour scheme of the show. We fine-tuned the exhibitor messages to be relevant to the cosmetics and personal care industry and built in eye-catching images allowing passers-by to understand, at a glance, what each company was offering. Tomorrow The World was also present to make sure the stand-build ran smoothly as well as take enquiries and facilitate meetings for stand delegates during the show.
CropWorld Global, Amsterdam, October 2013
In 2013 CropWorld Global moved to Amsterdam for the first time. Evolving into a peripatetic event risks the loss of those exhibitors just serving a “home” market but hopes to gain exhibitors serving multiple export markets and willing to follow the show to new locations each year.
Tomorrow The World showed loyalty to this sustainable crop production conference by using its expertise, both in developing export markets as well as event organisation, to promote a cost-effective, group exhibitor package to UK companies wishing to follow the event across the North Sea.
The result was our tried-and-tested, simple, in-line stand achieving an integrated look yet with individual company messages. For the first time Tomorrow The World also took a space on the group stand. This not only helped to facilitate footfall and meetings for the exhibiting companies, but also to engage with UK visitors to the show (many of whom had exhibited with us at London 2012) to gauge their interest in coming on board for future European editions – wherever this peripatetic show may land.
Chemspec Asia, Bangkok, September 2013
2013 saw the first edition of Chemspec Asia – a spin-out from the successful Chemspec Europe international exhibition for fine and speciality chemicals. Tomorrow the World acted on the interest of 4 UK companies who were at a level of exporting expertise to showcase their products and services to the ASEAN region.
Exhibiting at the first edition of any trade show, whether completely new or a spin-out edition of an already successful show, combines excitement at the prospect of new business with a concern that the show is too new to attract the visitor numbers you are used too. It was therefore important, especially for this long-haul market, to create a cost-effective group presence justifiable for market research purposes. The result was a simple in-line stand achieving an integrated look yet with individual company messages. A one-page advert, promoting the UK stand and its companies, was also created for publication in the show catalogue.
CropWorld Global, London, November 2012
Tomorrow the World was pleased to enhance the profile of 7 UK chemical companies at the UK edition of CropWorld Global – an international congress and exhibition focused on the business, trade, science and technology for sustainable crop production.
Each company served several end-application industries which, in turn, also had their own key conferences and exhibitions. Despite the 2012 event taking place on “home soil” at the QEII Conference Centre, London it was, therefore, still important to design a cost-effective, shared exhibitor presence that wouldn’t devour these companies’ marketing budgets. The result was a simple in-line stand achieving an integrated look yet with individual company messages.
Trade Mission to CPhI Worldwide, Madrid, October 2012
Tomorrow The World worked with UKTI Spain’s chemicals and life sciences team to organise and recruit for a UK trade delegation to CPhI Worldwide in Madrid.
Prior to arriving in Madrid a brochure of participating companies was created and circulated to relevant Spanish buyers, suppliers and R&D collaboration partners to raise awareness of their visits. Delegates attended a briefing at the British Embassy to understand the chemicals and pharmaceuticals manufacturing industry in Spain before heading off to visit CPhI Worldwide. Whilst researching their “fit” to the show delegates also attended pre-arranged, individually tailored business meetings organised by UKTI Madrid and Barcelona. The trade mission concluded with a networking reception joined by other UK exhibitors and visitors at the show.