Insight Visit, Sarajevo/Mostar, April 2017

Insight Visit, Sarajevo/Mostar, April 2017

It is easy to advise on doing business with a country using statistics and prescriptive export models, however, our insight visit to BiH underlined the imperative to visit a country to understand what is going on and whether reality reflects all that is written.  The Dayton Peace Agreement ended the war in BiH, yet the country still sees political division and, some would say, inertia. This is evident by the slow progress made with accession to the EU.

BiH imports almost twice as much as it exports and is still classed as transitioning into a free market economy (1).  Despite the above observation, at grass roots level the citizens of BiH are getting on with everyday life. Yes, there are language differences (consider using interpreters from the locality you are visiting) and yes, due to the lack of single economic space, there may be difficulties doing business across the entire country, however, for the more experienced and persistent exporter there are opportunities. UK companies looking for for further guidance should contact the DIT in-country team based at the British Embassy in Sarajevo.

BiH is a beautiful country. If it ever came off your list of travel destinations then you need to put if back on! For more information on our insight visit read our blog Ethical research in post-conflict environments: a visit to Bosnia and Herzegovina.

(1) US Commercial Service – Bosnia and Herzegovina (BiH) 2016 Country Commercial Guide