IFB2016, Liverpool, June 2016
For Manufacturing Week at the 2016 International Festival for Business in Liverpool our client required assistance in designing their message and stand graphics for a small 4m² booth. They also required help on the stand during the week.
The client has a long list of capabilities and service offerings so we collated everything into three main categories. Three panels were designed, each with headers in large font to attract interested parties from afar. Once closer, we made sure each bullet point was short and potent to retain interest and promote further discussion. A panel giving an overview of the company was also created.
For the stand assistance, whilst we are specialists in events and exhibitions, we were also experienced in the client’s industry. Responsibilities were to be there, bright and breezy, each day; maintain stand tidiness; engage with passers-by; take enquiries when the client was occupied in meetings and organise the many business cards taken so the client could decide what level of follow-up was required.