CPhI Worldwide, Madrid, October 2016

CPhI Worldwide, Madrid, October 2016

Our Director project managed plans for the UK stand for the Department for International Trade Chemicals Sector UK at CPhI Worldwide 2016, a peripatetic exhibition focused on pharmaceutical manufacturing, from ingredients to packaging.

The brief was to organise an information stand promoting UK capability in the chemicals and pharmaceutical industry.  With extremely tight timelines and budget we liaised with the show organiser to agree the stand space, layout and furniture, including AV. We worked closely with our designers and the GREAT brand team in London to create and agree graphics panels suitable for a shell scheme wall. We promoted the opportunity for UK companies, whether exhibiting at or just visiting the show, to submit short company information profiles for a back-wall screen presentation. A reception desk and touch-screen podium for stand visitors to search the UK online chemicals directory was also required.

The result was an in-line stand with a backdrop of the London skyline for instant recognition of the UK. We created a 32-slide loop presentation featuring 21 UK company profiles interspersed with DIT-approved images and key facts about industry-relevant UK capability. Graphics for the reception desk and a screensaver for the online directory were also created.